Local Business: How to Get More People to Your Website

The question that many businesses want to know is

“How do I get my website onto the first page of Google?”
The answer is usually one of two:

1. “Optimise your website using different SEO techniques to get it to the front of the queue”
2. “Get a Google AdWords account and start bidding!”
The problem with these two ways is that they will both cost you a bit of money. SEO is the best long term strategy for any business, but if you can’t find a company to work with your budget you need to look for other options or attempt to do it yourself. Google AdWords is great for instant results, but with instant results comes instant cost and with these method traffic to your website will never be free and the more traffic you get the more money you will spend.

There is however a third way which won’t work for all businesses, but if you are a local business focusing on a certain geographical area you can get your business on the first page by registering with Google Places.

How will it get me on the first page?

When you register with Google Places you have to state what your business is, the address, key words and all the usual information when you are adding your business to any directory.

Now, when someone searches for a business they may want a local business in which case they would type the business and the location, for example “car mechanic in Bath”. When someone types in a search request such as this Google recognises that they are looking for a local business and display the first page results in 3 sections:

1. Google AdWords
2. Google Places

3. Organic search results

There still may be a bit of competition to be on the front page with Google Places so make your your website is in good order with the correct SEO and get a few clients to give you a review to help boost your rankings. What have done though just by registering is fended off all the millions of websites that you are competing with in the organic results!

Be Warned…

So as not to allow Google Places to be abused you will have to confirm your address details with Google by entering a unique key code they will send you and this usually takes a few weeks, but it will be well worth the wait.